This just in: Plano-based company Pizza Hut is gearing up for a New York City casting call that’s expected to attract thousands hoping to appear in a pregame Super Bowl commercial. The nation’s largest pizza chain is expected to announce today that on Wednesday and Thursday it will host live auditions near Times Square. Stay tuned!
Fans will be encouraged to show off their “crazy uniqueness” for a chance to appear in a Pizza Hut commercial that will air before kickoff in Sunday’s championship matchup between Denver and Seattle. Auditions will be held at the chain’s “Go For Greatness” stage a few paces from Times Square, off 46th Street. “In New York we’re really targeting the creative communities throughout the city to come out and show us their greatness,” spokesman Doug Terfehr said.
The company said it plans to “celebrate greatness all year long by featuring real people taking things up a notch.” This week’s auditions will be captured live and immediately uploaded to the Pizza Hut YouTube channel. Members of the Pizza Hut marketing team and representatives from the brand’s ad agency mcgarrybowen will be on site to choose the winner.
Beginning next week, consumers who upload clips to Pizza Hut’s YouTube channel will have a shot at being included in ads that will run later in the year.
“We want to celebrate all the simple ways people take ordinary and make it extraordinary,” said Jared Drinkwater, senior director of marketing for Pizza Hut. “It starts in New York and will continue all year long. We are inspired by the examples of greatness we were able to find on YouTube. … We will thank fans in many ways throughout the year, including featuring them in our campaign.”
Super Bowl Sunday is one of Pizza Hut’s biggest sales days. It expects to sell more than 2 million pizzas on game day.