LISTEN UP: We Tell You Why Self-Promotion is Key

If you’re at all like me, you may have a hard time tooting your own horn without feeling cocky. It can feel disingenuous and selfish to talk about yourself and your successes all the time. But if you’re not going to spread the word, who will? If you can quit with the self-effacing and start with the self-promoting, you’ll have a much greater chance of getting ahead in your career.

I recently found myself struggling with this very thing. I wrote MY FIRST play, which is starring myself and some of my best friends, and is being performed at a midtown theatre festival. I didn’t initially tell many people about the play because I was freaking out that it wouldn’t be perfect. But after I was with a friend and fellow actress/writer who kept spreading the word about my achievement, I realized I had to do the same. I wrote this thing to be seen, so why not get people to see it? I’ve put in lots of work, and now it’s time to relax and enjoy it.

If it’s your M.O. to downplay your achievements, it may feel unnatural to self-promote. But  when you’re starting out, no one else is going to make opportunity for you. You need to take it upon yourself to publicize your career and your achievements. Downplaying what you’ve done only makes you appear to lack confidence. And in this business, confidence is everything. Would you trust someone who doesn’t seem to know what they’re doing to carry a show?

Whether you’ve been cast in a play or just joined a new improv team, get the word out there! Whatever little step you make in the direction of your goal, post it on your website! Make it your status on Facebook! Tweet it until you can’t feel your fingers! Let people see your progress: it can only benefit you. You’ve got to take charge of your career, because no one else will.


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